Elite Lead Generation delivers results-led digital lead generation campaigns that put your company in the right search space at the right time, converting visitors into contacts using content that directly addresses their query or problem. These contacts are then nurtured into quality leads using additional targeted content and automated marketing workflows.
This approach is known as Inbound Marketing and, unlike traditional lead generation methods, it enables companies to capture prospects at every stage of the purchase process while building trust at the same time.
If your organisation relies on a consistent flow of inbound leads you should be investing in digital lead generation. Still skeptical? Here are a few headline stats that might change your mind:
- Only 16% of marketers say outbound practices provide the highest quality leads for sales (Hubspot 2017)
- Companies are 3x as likely to see higher ROI on Inbound campaigns than outbound marketing. (HubSpot State of Inbound 2015)
- Inbound leads cost 60% less than outbound leads. (Search Engine Journal)
- Companies that use marketing automation see 53% higher conversion rates than those not using automation. (Aberdeen Group)
- Companies who excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research: Rethinking The B2B Tech Marketing Mix In The Digital Age)